Something I don't get...

Now, what exactly is the point of this?

Commercials are usually designed to sell a product or service, or to draw attention to a cause. This commercial would seem to fall into the first category: Bombardier wants to sell trains. A noble endeavour certainly...but is this really the most effective way to do so?

How many people watching the Olympics are really in the market to BUY a train? Is Bombardier hoping that there is some high-ranking government official who just happens to be sitting on his sofa, eating Cheetos and dip, feet with one sock up on the divan, sees this commercial and says, "Hey! I know what my city/state/country needs! A billion-dollar light rail system! Thank goodness I saw that commercial, or else I never would have thought about it!"

Seems odd to me.

Giant Robots will have a HUGE ad presence in London 2012. Oh yeah. You just wait for it.